Detractors Wrong On USACA/Centrex Deal
By Orin Davidson
Even as the year draws to a close, the heat isn’t cooling
on the United States of America Cricket Association’s (USACA)
heels in the midst of the winter saturation.
Its dealings with the Scotland-based marketing company Centrix is
making the headlines outside of the official established medium,
mainly for the wrong reasons.
Talk of money changing hands in USACA’s favor is creating
angst among many of its detractors, given the executive body’s
unenviable track record.
Above everything else, the deal is generating anger and envy among
the narrow minded destabilizes who can never accept any accomplishment
outside of their own doing.
This is very clear from the message board ranting on websites within
the U.S. cricket fraternity.
It is identical to the actions of the said type or possibly the
same persons who sought to destroy the Cricket International/United
Promotions’ West Indies team’s tour of New York with
vicious false misinformation, this past summer.
Among other attacks, the association is referred to as a shambles
even though they have influenced the interest of a well known international
sports marketing company.
You cannot be a complete failure if you are on the verge of pulling
off the biggest ever business arrangement in United States cricket,
notwithstanding USACA’s lapses where the cancelled Project
USA were concerned.
Indeed, if USACA has already creamed off a sizeable advance from
the deal, as is rumored, it would be a huge feather in the association’s
Although the association’s media official Orville Hall dismissed
all the speculation by stating that the arrangement is not yet a
done deal, if and when it is solidified, the administration of Gladstone
Dainty must be given credit where it is due.
Utilization of the eventual financial gains is another matter, but
for the present, they have made more progress than in all of its
three years in office, with the Centrex arrangement, and deserves
their just due.
Yet the criticism of a lack of transparency so far with the deal,
is not unjustified.
As one poster, correctly put it, USACA is doing nothing other than
posting scores of national competitions on its website.
Nothing has been mentioned of its progress with implementation of
the new constitution nor even minor mention of its dealings with
Centrex on www usaca.org.
This lack of transparency is not good enough.
At least some effort should’ve been made to enlighten the
increasingly interested cricket public, on two highly important
matters, regardless of whatever resources are available to the national
In any event, if and when USACA starts to reap the tens of thousands
of dollars from the staging of games here and from marketing and
merchandizing activities, it will have to heavily beef up its public
Communication is the major component in the success and longevity
of any organization and the sooner USACA accepts this reality, the
better it will be able to correct its past lapses.
And in these days of enhanced technology, it is doubly important
they make better use of the information super highway.
As the expression goes “time and tide waits on no man”
and USACA could ill afford to be left behind.
Davidson Column Homepage